Audience Engagement & Experience Intelligence

Make participation part of the experience—and insight part of what comes next. PIXEL is developing interactive engagement and audience measurement capabilities to help brands connect with guests, understand how spaces perform, and improve future experiences.

Opt-In Interactive Experiences

Give guests more ways to explore, discover, and connect. We're developing experiences built around RFID/NFC wristbands, interactive touchpoints, and participation rewards—with optional personalization and follow-up based on what attendees choose to share.

Potential Pilot Applications

VIP access and tiered experiences.
Easter eggs, scavenger hunts, and discovery journeys.
Participation rewards and content unlocks.
Optional requests for product information, newsletters, or brand updates.

Attendee value comes first. Marketing subscriptions are a separate, explicit choice.

Audience Movement & Activation Insights

Understand how people use an experience. We're exploring LiDAR and computer vision approaches to measure aggregate visitor flow, dwell time, and activity patterns—helping clients evaluate layouts, programming, and content across an activation or a series of events.

Intended Measurement Areas

Visitor flow and areas of concentrated activity.
Dwell time within defined zones.
Changes across time slots, content, and programming.
Performance comparisons across comparable activations.

Movement and dwell time provide signals of attention. Voluntary interactions and attributable follow-up add context about interest and business outcomes.

Help shape the next layer of live experiences. We welcome conversations with brands, planners, and venues interested in a scoped pilot with clear objectives and agreed measurement methods.

Explore a Pilot Collaboration